Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about greater accuracy and more reputable data


Pixel monitoring uses a piece of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.

1. Much more precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Business Manager and other platforms is less accurate than it ought to be.

Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or other security steps. This offers much more precise data and a much more total photo of customer journeys across channels.

Additionally, this sort of monitoring enables services to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This flexibility gives marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to control the system by changing the postback URL.

2. Better control over data.
Server-side monitoring permits services to gather and enhance data before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.

Traditional pixel monitoring counts on JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are usually obstructed by ad blockers, which can result in information collection disturbances and unreliable results. Server-side tracking makes it possible for services to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking additionally permits companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the email marketing ROI tracking life span of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is a lot more dependable for companies seeking to adjust to these changes.

3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various web browsers and systems progressively change just how they deal with cookies. As an example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based monitoring. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.

Additionally, server-side monitoring enables you to record individual data straight on your own web servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.

A server-side radar is a set of directions that informs your web site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your website to collect information from users.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's own web server, bypassing web internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of information management and offers organizations much more control over transmission, making it usually more trustworthy. Therefore, it's less susceptible to information challenges triggered by points like a broken link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by web browsers and advertisement blockers.